“our brains are hardwired to react positively to water and that being near it can calm and connect us, increase innovation and insight, and even heal what’s broken.”

Here at The Watershed Project, we use water as a metaphor for life. Now, more than ever, people and brands are thirsty for a message that provides deeper meaning—something that sparks inspiration, brings life, and is worth rallying behind. We help brands identify where that life exists within their story by carefully constructing messages we believe will have a lasting impact and leave things better than we found them.