Welcome to the Watershed—where brand advisory takes a “just-add-water” approach to enriching your message, enhancing your impact, and fostering long-term brand sustainability.
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CATALINA CLASSIC
2025 Sponsorship Program
The 48th Annual Catalina Classic Paddleboard Race
The Catalina Classic Paddleboard Race is the most historical paddleboard race in the world. It was formally established in 1955 by Los Angeles County Lifeguard Bob Hogan and almost 70 years later we are intent on growing the event, while simultaneously ensuring its rich history remains intact through further community engagement, competitive by-laws, and an elevated athlete experience.
Sponsorship Opportunities have been set up to help elevate racer experience, safety, and community involvement. Click below for more info:
STORIES FROM THE SHED...
STORIES FROM THE SHED...
Stories with Purp
How a bottle of tequila, a woody and a glazed donut gave Lance Carson the nickname “No Pants Lance” one night in Hermosa.
Finding Substance with Kyle Daniels
Understanding the most prolific Catalina Classic paddle champ and why his wins are both in and out of the ocean.